For your business
Web Development
Business websites, service websites, and website rebuilds. Designed for the people using them, with a clear route from first visit to enquiry.
Fixed budget or flexible delivery
Web development · App development · Freelance
Websites. Apps.Follow the Built to workwhite rabbit. for you.Build what’s next.
Websites that win customers. Apps that simplify work. And an experienced developer who works directly with you.See past the surface. Turn the idea in your head into a website or app in the real world, with an experienced engineer beside you.
Fixed-budget websites and apps.
Freelance support at Pricing agreed together. UK-based, remote-first.
Your business, presented properly. Explore web development ↗
A simpler way to get things done. Explore app development ↗
Experienced hands on your next deliverable. Explore freelance development ↗
UK software consultancy · Outside IR35
Explore what we can build
Experience built
in good company.
BBC Studios, Nando's, Mastercard, TreeCard, and Thirdfort
Commercial experience across previous roles and engagements.
What do you need to build?
The right help.
A clear way forward.There is a way through the code.
A new home for your business. An app that solves a real problem. An extra pair of experienced hands. Start here.
For your next product
App Development
Web apps, customer portals, internal tools, and mobile apps. Start with one core workflow, agree the screens and integrations, then build in reviewable milestones.
Scoped milestones. Reviewable delivery.
For your next piece of work
Freelance Development
Experienced development for businesses, agencies, and product teams. Agree a scope within your budget, or book development time with clear priorities and spending limits.
Flexible support · Fixed-price options
Need architecture, technical review, or platform support? Explore specialist services
Two ways to work together
Your priorities.
The right way to deliver.
Websites, apps, and practical engineering help. Choose the certainty of an agreed scope, or the flexibility of booking development time.
Fixed-budget projects
Your budget. An agreed scope.
Tell us what you need to achieve and what you can invest. We shape a deliverable that fits, then agree the scope and total before starting.
- A written brief, clear deliverables, and acceptance criteria.
- Payment milestones agreed up front.
- A smaller first release or phased delivery when that makes more sense.
Day-rate development
Pricing agreed together
Bring in experienced development support for your team, an evolving product, or a focused piece of work. Agree the time and priorities together.
- Book a focused day or a longer engagement.
- Review progress and adjust priorities as you learn.
- Agree a spending limit and review point before extending the booking.
Remote-first delivery. Outside IR35 engagements available. Scope, availability, and terms agreed before work begins.
Good work, for the public good.
Reduced rates are available for selected work that serves the public good. Tell us who your project helps, the impact you want to make, and your budget. Eligibility and any discount are agreed individually before work begins.
Start with your priorities and a budget you are comfortable with. See an example brief and pricing options ↗
A process you can follow
Small steps.
Visible progress.
You know what is being built, why it matters, and what comes next. There is room to learn without letting the brief drift.
How we work together- 01
Plan
Agree the finish line.
We define the pages, features, dependencies, and what a successful delivery looks like. You get a written scope and clear commercials.
- 02
Prove
Resolve the unknowns.
A design direction or focused prototype gives you something concrete to review before we commit to the full build.
- 03
Build
See it come together.
Working previews and regular updates keep decisions close to the work. The important journeys are tested as we go.
- 04
Improve
Launch with a handover.
Your code, access, and next steps are handed over clearly. Further improvements and ongoing support are agreed separately.
Richard Pickering
Your developer. Your direct point of contact.
A small business. Serious engineering.
Work with the person
doing the work.
From your first conversation to the final handover, you work directly with me. Senior judgement, honest communication, and care for the details that keep software useful.
The work is reviewable.
Public code, tests, and technical writing show how I approach dependable delivery.
The ownership is yours.
Clear handovers and documented decisions give you something you can keep building on.
Your next move
Something in mind?
Let’s make it happen.Ready to see how deep the rabbit hole goes?
Tell me what you need, what you have already, and when you would like to get started. We’ll work out the right scope together.